Tung's Blog: New Google AdWords Interface

5/31/09

New Google AdWords Interface

AdWords campaign management has been redesigned to help you get your work done faster.

Download a PDF guide to the changes.

New Features

Account TreeThe new account tree sends you quickly to any campaign or ad group from any page in your account. Learn more »
Performance Summary GraphsPerformance summary graphs on most tabs let you chart two metrics at once over a selected date range. You get a quick grasp of how your statistics have changed over time.
Roll-up TabsWant to find the most expensive keyword in your account? New roll-up tabs let you sort and edit keywords, ads, placements and settings across campaigns and ad groups. Sort by cost and see your biggest spender pop to the top of the list.
FiltersFilters focus your attention on the parts of your account that matter to you. Looking for optimization opportunities? Set filters for a high cost and low CTR to see which keywords are dragging down your performance. Want to spend that extra budget effectively? Filter for keywords with a low average position and a high conversion rate. Learn more »
In-line EditingIn-line editing cuts the time it takes for you to make changes. Instead of waiting for a new page to load, just click an item and edit it on the same page. Learn more »
Search Query ReportsSearch query reports on every Keywords tab show you the actual searches that drove traffic to your account. Click "see search terms" to pull query reports for many keywords at once, then add those queries as new keywords or exclude them as negatives directly from the report.
Segment by Query Match TypeSegment by query match type on your Keywords tab to see how your keywords have performed for broad, phrase, and exact matches.
Networks TabA new Networks tab shows you how your ads have performed on Google, search partner sites, and the Google Content Network. Learn more »
Automatic PlacementsAutomatic Placements let you dig deep into content network performance. See how your ads perform on different content network sites, then optimize by bidding differently for specific placements or by excluding them entirely. Learn more »
Many-per-click Conversion MetricsNew columns for many-per-click conversion metrics give you better insights for those cases when you value multiple conversions from the same click. Learn more »
Download ToolA download tool on all tables exports the AdWords data of your choice in spreadsheet form.
Copy ToolA new copy tool helps you duplicate ads, keywords and placements in different ad groups.
Keyboard ShortcutsKeyboard shortcuts provide speedy navigation through your account. Learn more »
Pending ReviewPending review, a new ad status, shows you when your ads are still waiting for approval. Learn more »
In-context Help ArticlesIn-context help articles below the account tree give you answers in the right place at the right time.