Danone Activia Women Lead - Ads

Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That’s why we recommend Activia every day.

Men earn 30% more than women who do the same job.
Some things are hard to digest.
That’s why we recommend Activia every day.

Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That’s why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic

Chief Creative Officer: Jaime Mandelbaum

Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento

Account Director: Linda Hennessy

Account Supervisor: Pavla Dubravska

3D: Marek Motalik

Retouching: Furia