"Keeps food fresh for much longer. Fridges with VitaFresh technology."
The advertising campaign was done by DDB Germany advertising agency for Bosch Refrigerator (for Bosch) in Germany. It was released in the June 2010.
In 6 days we reached approx. 75,000 people in 24 supermarkets. Thanks to the connection via QR-Code the web special attracted 236% more visitors with a 530% increase in length of stay.
We decided to advertise, where people are looking for fresh food anyway and freshness matters to them the most. For one week we placed in the freezer sections of supermarkets attention-getting food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabre tooth tiger fillets. Marked with our label the fresh Stone Age Meat hit our target group directly with its message. Curious people were directed to a web special for more information about the new cooling technology VitaFresh. The beefy objects were supported by leaflets and announcements in the supermarket.
Insights, Strategy and the Idea:
VitaFresh is a revolutionary cooling technology from Bosch. It keeps vegetables, fish and meat fresh extremely long. So our task was to increase the awareness level of VitaFresh to our target group - everyone who likes fresh food and direct 100% more visitors to a web special than before the campaign.