Publicis- E-dologic wanted to integrate people's online experience with their real life in an intuitive and easy way. This led to the introduction of FaceLook - a real life posting application based on Face.com face recognition technology, enabling participants to post comments and pictures to their Facebook wall using only their faces as identification.
At any one of the venues of Coca-Cola Summer Love, participants could post experiences on their Facebook wall, just by looking at the FaceLook machine. The application recognised the person and posted an automatic comment, relevant to the attraction closest to where the machine was located.
The set up was easy as the teenagers had to register to the events through Facebook and there they could choose to opt into the FaceLook app.
Tens of thousands of people used the FaceLook machines to share the fun with their friends and by doing so spread the Coca-Cola message and multiplied the buzz and engagement of Coca-Cola's summer activities.